Why Late Summer Might Be the Smartest Time to Buy a Home in Dane County


As we move into the late summer months, the real estate market in Dane County is showing signs of its usual seasonal shift in addition to a bit of an overall calming—and for savvy buyers, this could be a golden opportunity. Sellers need not fear, we are still in a strong reliable market and your home will sell. You just may not see the buyer competition that you would have seen in the Spring.

Here’s why now might be one of the best times in 2025 to jump into the market:

1. Buyer Activity Is Calming

It’s no secret that spring and early summer are the peak seasons for real estate. But as vacations, back-to-school prep, and late-summer plans take over, buyer activity naturally slows. That means fewer bidding wars, less competition, and a better shot at securing a home without stretching past your comfort zone.

2. Less Competition, More Leverage

With fewer buyers actively shopping, you’re more likely to have negotiating power—whether that’s on price, contingencies, or closing timelines. Sellers who where a little too aggressive with their list price didn’t get the offers they hoped for earlier in the year and may be more open to working with serious buyers. So buyers can look for those homes that have been on the market 3-4 weeks or more.

3. Prices Are Leveling—But Inventory Remains Tight

We’re seeing a bit of stabilization in home prices across Dane County. While the market remains strong, prices still up over last year, but prices are rising at a much slower pace we saw in recent years. However, inventory is still relatively low, keeping demand high and helping to protect long-term property values. In other words: you’re not overpaying, and you’re still investing in a resilient market.

4. Interest Rates Could Shift Again—Fast

There’s speculation that if Donald Trump gets his way with lower interest rates, the market could ignite again. A drop in rates often brings a surge of new buyers into the market, which could spark increased competition and push prices upward once again. Buying now, before a potential rate shift, could put you ahead of the curve.


Bottom Line: Late Summer Can Be a Strategic Time to Buy

If you’ve been waiting for the right moment to make your move, this late summer window might offer the ideal blend of price stability, decreased competition, and long-term value. Whether you’re a first-time buyer or looking to upgrade, the current landscape offers opportunities worth exploring.

Have questions or want to talk strategy? Reach out—we’re here to help you find the right home at the right time.





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